MyThemeShop has released a theme based off of Matthew Woodward’s award winning blog and designed with his endorsement and input. Going by the name Authority, this theme is designed to make you just that; helping your blog stand out and build enough traffic and following to make it one of the authorities in your niche.
This is a highly adjustable theme, coming with 4 unique home page layouts, 4 page navigation types, 12 custom widgets, and unlimited sidebar, backgrounds, and colors. It also has a powerful options menu for further tweaks, several shortcodes, and carefully designed and commented code to make changes there easy and intuitive.
Authority was carefully designed to maximize traffic and viewer retention, using SEO, schema integration, social media integration, and AJAX searches to help people find and share your site. For viewer retention, it makes use of things like LightBox, parallax scrolling, and advanced typography features to make your site pleasing to the eye, and features like related posts, breadcrumbs and WP Mega Menu to make finding more to read effortless. It helps you monetize the traffic you gain as well, through use of Woocommerce and several ad management options, helping you maximize efficiency without having too many ads cluttering your layout.
Despite all of these features, Authority still loads at high speeds with its careful optimizations and list of dedicated performance options. It’s easy to install and update too, allowing you to do either with the click of a mouse.