In 2015, around 30% of consumers used the internet to make an online purchase. This showed a tremendous growth in the e-commerce sector. In fact, millions of customers are still buying products online each week. But this trend has caused the competition among online merchants to skyrocket.
If you are an e-commerce site owner, it is important for you to be on top of the latest innovative ideas if you want to create a unique identity in this competitive marketplace. And knowing the latest e-commerce design trends can help you to go a long way toward accomplishing that.
If you are planning to launch a new online store/e-commerce website, then keep reading. Today, we are highlighting five e-commerce design trends that you can expect will gain further popularity in 2016. With these design trends, you can showcase your products more gracefully, and also uplift the user-experience of your website quickly and relatively easily.
1. Split Screens
It is one of the most promising e-commerce design trends you’ll see this year. It is an ideal choice for those who want to give prominence to two elements simultaneously. It renders equal importance to two primary elements. If you want to host a beautiful e-commerce site, then you should consider this split screen design trend.
You can showcase your main product on one side of the layout and display extra information about the product, along with images, manufacturer info or a video on the other side of the screen.
Most of the leading e-commerce stores are using the split screen design trend with an objective to highlight the prominent features of their products. With this method, you can give a chic and edgy look to your e-store with ease.
WordPress themes that use the split-screen effect:
2. Parallax Effect
Parallax design certainly isn’t new but it is a marvelous web design technique that continues to dominate. It was introduced in 2011 and promoted by Apple in 2013.
In other words, Parallax design is a technique that offers either a vertical or a horizontal motion of website layers at different speeds. It has the ability to transform your simple site into a visually-appealing, interactive experience.
Let’s explore some examples to determine how e-commerce sites can reap benefits from the parallax effect.
- Present your product in 3D: With the use of this web design technique, you can display some of your products within a 360-degree view.
- Call-to-Action Strategy: It is also used by many web designers to encourage customers to act and convert.
- Draws the Attention of Viewers: You can use parallax effects to draw the attention of your visitors. For instance, you can display your products in an entertaining way as users quickly adjust their eyes to moving elements.
WordPress themes that use the parallax effect:
3. Flat Design
If you are looking for a simple, clean and user-friendly web design trend for your ecommerce site, then the flat design is perfect for you. Instead of providing stylistic elements such as gradients, bevels, or drop shadows, it sticks to the basics like bold colors, iconography, sans serif typography, white space, and large CTA elements. It’s been hot for a while and will continue to dominate in 2016.
Let’s take a moment to review the benefits of flat design for your online store. You can use it to:
- Highlight the main features of products
- Give a simple and clean design
- Boost site’s performance
- Prioritize SEO-friendliness
- Ensure cross-browser compatibility.
WordPress themes that use flat design:
4. Hover Effects
In 2016, a large number of online stores will be using hover effects to create an immersive experience for visitors. They create a means of interactive with a site’s navigation very smoothly.
This technique works when a user moves the cursor over a certain portion of the screen, and a hover effect commands that particular area to change color, display text, or pop-up a box of related products or information. It also boosts the usability of your website and helps you drive more visitors in the long run.
5. Lazy Loading
Another e-commerce web design trend for 2016 that is really a carry over from last year is lazy loading. It works by only providing UI elements on the screen when the visitor reaches that point while scrolling.
The benefits of using lazy loading are multi-faceted:
- Your website loads in sections, meaning products display much faster.
- Faster page loading improves site performance and also increases customer retention rate.
- It is the SEO-optimized.
- It helps to display products more effectively.
The Lazy Load plugin is a good choice for adding this feature to your WordPress site.
Do you agree with this assessment of where e-commerce design trends are heading for 2016? Feel free to share your thoughts below.
Image source: Internet Archive Book Images